The FrieslandCampina WAMCO Nigeria PLC, the makers of Peak Milk, has issued a public apology to the Christian Association of Nigeria (CAN).
This came on the heels of a controversial advertisement the umbrella Christian body deemed offensive to the Christian body.
The apology, which was addressed to the CAN President, Archbishop Daniel Okoh, was written by Executive Director (Corporate Affairs), Ore Famurewa, on behalf of the company.
The letter, titled: Apology for the Good Friday Social Media post by the Peak Milk, was dated April 10, 2023.
The controversial post, which was shared on the official social media handles of the Peak Milk brand on Good Friday, had caused a major uproar amongst Nigerians, particularly Christians, who felt that the post was not only disrespectful to their faith but also an affront to the millions of Christians in Nigeria and beyond.
In the apology letter, FrieslandCampina WAMCO Nigeria PLC acknowledged the harm caused by the post and expressed deep regret for any hurt or offence caused to the Christian community.
The letter reads: “On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the company’s social media handle.00:00/03:00
“We acknowledge the sensitivity of the social media post, considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.
“We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.”
Credit: The Nation