FROM SURVIVAL TO SCALABILITY: HOW AFRICAN SMES CAN LEVERAGE TECHNOLOGY FOR SUSTAINABLE GROWTH
The core of his approach is the use of data as a growth engine. Adelowo wants SMEs to view every transaction as a valuable information that shows customer behaviour and the business’ performance. When these insights are put together and analysed, owners can easily make informed choices rather than relying on memory or instinct. When sales increases, inventory levels, and customer interactions are also visible in one system. This way, managing a business becomes far more strategic and efficient.
